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In 2008, the financial crisis sweeping the globe.For a time the wind four, many commercial giant subsequently swallowed by the sea.At home, many export-oriented goods business have fallen.Foreign consumer market shrunk dramatically, foreign trade enterprise survival lifeline does not exist.

In the aftermath of the crisis of the world often means opportunity, crisis deprived of large energy consumption, resource utilization rate is large enterprise survival space, as the market was a new blank.So, a lot of strength to good business through the crisis, has obtained the development opportunity.09 years into the May economy has obvious signs of recovery, parts prices rise on a very good description of the problem.The reasons are the influence of macroscopical policy adjusts the country, also with the international society the adjustment of relations of production have a certain relationship.

Many experts think, 09 years will start a new round of brand competition.But here it refers to the battle of the brand is defined, because in some sectors of the brand has a pattern is still in a relatively stable state, such as home appliances industry these relatively large industry.It is worth mentioning that, has been international brands occupy the high-end market luggage industry has the potential to become the brand war trigger point.According to the introduction, there are now many domestic enterprises are establishing or improving the independent brand.Due to the international market, rely on foreign market survival of the enterprises have to focus on the domestic market.In addition, the domestic market has to tell luggage brand consumption levels.

After a brand integration, many industries have no longer has the rapid development of the wealth of opportunities, these industries include home appliances, such as real estate.But the luggage industry, in the future is full of business opportunities and development space.

How to own a brand positioning?How to be your own product precision and fixed consumer groups?This is the start of the enterprises have to face the first cage.Products in the market positioning is planning the most crucial step, the industry lacks understanding the company they have to use some of the more sensible means, such as a specialist planning agencies planning.From the positioning of products and packaging, and even market devastate wide full entrusted to the company.To grasp the direction of the market, this action also is a kind of efficient way.

Other companies using traditional channels to open up the market, the traditional channel mode is always the core of marketing.For the professional market, many enterprises have designed many corresponding market strategy.Especially the group purchase market channels, for any one brand is extremely important, because the consumer is still to some extent for the brand promotion effect.

In the brand promotion strategy, the traditional media advertising costs accounted for the proportion is declining, and the emerging Internet advertising is the rapid development of.Outdoor advertising, print media, television advertising cost is relatively large, while the network propaganda in these areas have obvious advantages.Report by the end of 2008, Chinese Internet users reached 298000000 people, a 41.9% increase over 2007, Internet penetration rate reached 22.6%, slightly higher than the global average (21.9%),.

The network is behind the high quality Internet users, this determines the network in the future is likely to become a mainstream advertising media.But from a professional point of view, many professional industry website will often brings together a large number of professional audience.From consumption level, many non-professional consumers are not professional audience effect.

The network later in the process of brand development will play a decisive role.While this trend, now has begun to show, not only the traditional old digital marketing company, such as Ogilvy, also appeared a few new network marketing service providers, have a very good year income value, they not only provide network services, also provides the overall Internet marketing scheme.These emerging Internet marketing service providers can pass for advertising services, make full use of the Internet to various media, such as video company, such as hot industry portal network company, portal company and so on, for advertisers to provide complete network marketing program.

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2011 China International Leather Exhibition, China International Footwear Fair and the China International bags show in September 6th to 8 in Shanghai New International Expo Center, according to the China Leather Association standing vice-president Su Chaoying announced a few days ago, this year 1-6 month, above of our country dimensions (with annual sales above 20000000) leather, fur and products industry corporation the output value reached 382000000000 yuan, an increase of 26.3%, has become the world’s largest leather production state.

Really happy death!

Chinese in Europe is being there was no parallel in history. Welcome, but in five years ago, this is simply not dare to imagine.

In order to meet the 50 China Entrepreneur’s arrival, the Belgian Antwerp dispatched more than two police, bus open, attracted a lot of roadside coffee local people watching, “this is the reception president general specifications”.

The mayor of Antwerp and governor of the District, has a history of 500 years of city hall reception of these Chinese guests, and delivered a speech ebullience, topics are welcome you Chinese, we here to investment, various favorable conditions.

And the 50 entrepreneurs in China, mostly in the local called entrepreneurs, he (she) are usually in China have been mayor seldom.In Belgium, wherever they went, are vip.Not only the mayor, governor, reception, and Deputy Prime Minister also met with his (her), please these entrepreneurs to their residence, and with a smile and a lot of entrepreneurs.

“I want to have a look here look, can acquire a factory?”From Guangdong an entrepreneur says, he is currently in the domestic enterprises selling well, in Europe to buy a business, “after all, Chinese leather clothing to compare the letter europe”.

These 50 Chinese entrepreneurs, from various industries, production of curtains, have done luggage, solar energy industry, chemical industry and so on, these entrepreneurs are patriots International Union member, he (she) are selected, with the project to belgium.News of the total 3 pages, the page first 123

Mass production mode development in the last century 20′s, can greatly improve product quality and reduce production costs, has brought the revolutionary progress of manufacturing industry.This built on rigid production line based on mode of production, must rely on the highly developed and integrated production services, creative industries and marketing system, ability and market demand for organic integration.China’s domestic market also does not have such a perfect industry chain (economy).In this way, the domestic production of export-oriented enterprises must establish a flexible production line.The domestic hardware production enterprises will be able to achieve the same production line head and tail appeared different types of varieties, to achieve “menu-style” production.

China hardware enterprise OEM breakthrough road will be long and hard

Need to change is not only a mode of production, marketing more need for change.China hardware OEM processing enterprises, only need according to customers samples or drawings, specifications, quality requirements for processing production, then shipped, in addition to what can be whatever.That the factory doesn’t understand the processed products market positioning, sales price, marketing channel, popular trend.They’re also unweaned infants, once out of order to the parent, no self survival ability.Therefore, China hardware OEM enterprises to domestic sales of the transition, must enter the domestic market, to the consumer.

Yongkang has a specialized tool for star production manual wrench processing enterprises, in a Guangzhou hardware wholesale city rented a booth, place the sample.They used to wholesale products is one of the few, most received orders is authorized doll image, not domestic.But this booth, they are to market show the factory have such production techniques and technology, capable of producing fine manual wrench, hope to receive domestic orders; two is to think through the window of understanding of domestic market, learn to do domestic business.Booth said after the Spring Festival this year, they came up the road, average every month can received the order, but also in the toy and vibrant place, they can bring the domestic toy popular information feedback to the factory, the stall was not to, now appears to be walking on the move!There is a company located in Humen production of key ring and other metal parts of the enterprise, make Guangxi an insect amber products in Guangdong total distribution.The boss said, this insect amber products to use our hardware accessories, do it for the dealer to enter the domestic market, find more related products factory our home hardware accessories, this is “the curve saves the nation”, “lend chicken unripe egg”.

OEM breakthrough, also faces the dilemma of intellectual property.Products produced by processing enterprises in the past, the patent, copyright, trademark rights are made by the buyers take everything on oneself, if processing enterprises to their own production and sales of similar products, may be suspected of tort, fake still unaware.This is also the export processing enterprise transformation must fill the lesson.

OEM breakout, pure rely on to participate in the exhibition is far from enough, or modification of the production process, technology, or set aside from the stall start, as long as the business is to be able to continue it, difficult years was worth it.

Recently, Vietnam became the biggest source of Nike footwear products first attracted much attention, more and more phenomena seem to prove that Chinese manufacturing is under the challenge of vietnam.

Chinese commodity slow-moving collapsed because of Vietnam

According to foreign media reports, Vietnam Langson with city Xinqing port (and China Guangxi Pingxiang Pu Walled City Port relative) was a Vietnamese procurement of Chinese goods “heaven”, but as of 2011 7 at the beginning of the month, because commodity slow-moving the port register to operate 1100 stores had 343 close, 238 Chinese shops are now only 100 a number of.

The exterior port development center of Webster’s Bi analysis thinks, Vietnam fruit, candy, biscuits, cigarettes, beer and clothing and other domestic goods gradually to repel the Chinese imports, in the domestic market on firm footing.1 years of Chinese goods have been saturated exterior port, to reduce customer, and unsalable.

Vietnam manufacturing anti seize the Chinese market

Connecting Vietnam Mong (MongCai) and Chinese Nanning highway almost never passed, this 150 km long expressway was crowded with trucks and vans.Although a few years ago renovation, but the road has been poorly.Many of the cars slowly crept forward, the car are filled with all kinds of cheap goods from Vietnam — have clothing, shoes, underwear and waiting for assembling parts.

A local merchant explanation says: “these goods flooded into China because they are cheap, compared to Chinese labor cost advantage already not answer exist.”The businessman said: “due to the same goods price difference between two countries, cross-border trade is very flourishing.”News of the total 3 pages, the page first 123

Recently, Guangzhou has more cases of occupation of1,2 – dichloroethane poisoning accident, cause 39 people poisoning, after the accident caused by the Yantai city administration departments attach great importance, for Yantai shoe enterprises, the widespread use of glue, easy occurrence of dichloroethane poisoning potential risk, is currently being carried out special rectification inspection.

Reportedly, the Guangzhou the intoxication accident involving39footwear, luggage and leather processing enterprises, of which 34 for unlicensed undocumented small workshop. The direct cause of the accident is, the enterprise illegal use of containing 1,2 – dichloroethane ( the highest content of 58.99% ) and other toxic ingredients, poor glue, does not set any ventilation facilities, especially in cold case, close the workplace doors and windows, and did not take other necessary occupation hazards and protective measures in1, workplaces,2 – dichloroethane concentrations exceed the standard.

Guangzhou of the accident caused by the Yantai city administration departments attach great importance, for Yantai shoe enterprises, the widespread use of glue, easy occurrence of dichloroethane poisoning potential risk, is currently being carried out special rectification inspection, requirements in footwear, luggage manufacturing and leather processing using” adhesive” and prone to occupation poisoning industry development special management, a comprehensive investigation of occupation poisoning hazard.